Concentrated purple toning shampoo with OLAPLEX bond-building technology

BEST FOR:

• Blonde, highlighted or lightened hair
• Brassy or yellow tones
• Damaged, bleached hair

KEY BENEFITS

• Neutralizes brassiness and boosts brightness after one use
• Bond-building technology helps repair and strengthen
• Sulfate-free formula is gentle on color
• Cleanses, tones and repairs in one step

INGREDIENTS

OLAPLEX Bond Building Technology helps repair and protect hair. Violet toning pigments neutralize brassy and yellow tones. Sulfate-free, with coconut-derived cleansers. See packaging for the full ingredient list.

HOW TO USE

Apply a generous amount to wet hair and lather. Leave on for 1 to 3 minutes (up to 5 minutes for more toning), then rinse. A little goes a long way. Use weekly or as needed, and follow with No.5P Blonde Enhancer Toning Conditioner. On very light or porous hair, leaving it on longer than directed may leave a temporary violet tint.